The holiday season is perhaps the most lucrative season of them all for manufacturers. Hanukkah, Christmas, you name it, December’s got it all. It’s a time when people shop for their loved ones. Children are one of the biggest demographics in USA. And this survey conducted by Nielsen pretty much sums up what kids want from their parents as a Christmas present.
Children aged between 6 and 12 want an iPad for the holidays. And not the small one, but surprisingly it’s the bigger iPad 4 that tops the list. Apparently kids these days can tell the difference between A5 and A6x or a Retina and non-Retina Display. 48% kids want an iPad, Nintendo Wii U is a distant second with 39%. The new iPad Mini is at fourth with 36%, tied with the iPod Touch. 29% want a tablet ‘other than the iPad’ which could be anything from Android to Windows 8.
Even amongst teenagers (13 year and above) the iPad tops the list with 21% but is followed closely with a Computer at 19%.
It doesn’t really come as a surprise. Despite competition from low cost Android tablets, the iPad is still in a league of its own thanks to an incredibly strong and diverse eco-system of over 275,000 apps.