Peacock will raise the price of all three monthly streaming plans, with new and returning subscribers facing the higher rates starting August 18. Existing customers will move to the new pricing on their first billing date on or after September 17, according to reports from TechCrunch and The Verge.
The Select plan, Peacock’s lowest-priced ad-supported option, will increase from $7.99 to $8.99 per month. The ad-supported Premium tier will rise from $10.99 to $12.99, while ad-free Premium Plus will climb from $16.99 to $19.99 each month.
New and current customers face different timing
The changes give current members roughly a month before their individual renewal dates trigger the increase. People signing up again after a lapse, along with first-time customers, will pay the new rates immediately from August 18.
Peacock will also increase its annual plan prices, extending the changes beyond monthly billing. The company has raised its rates repeatedly in recent years, making this the latest increase for viewers who use the service for its shows, films, sports programming and other exclusive content.
The increases add to streaming costs
The monthly changes range from $1 for Select to $3 for Premium and Premium Plus. For subscribers who keep several streaming services, recurring increases can make ad-supported plans more attractive, even as Peacock’s Premium tier also includes commercials.
That pricing gap matters because Select remains the entry-level option, while customers who want to avoid ads on Premium Plus will now pay $19.99 a month. The new rate places a larger premium on an ad-free viewing experience and raises the cost of keeping Peacock year-round.
Peacock did not state the specific new prices for its annual options or give a reason for this latest increase. Those details remain unconfirmed as the August 18 rollout begins.
