Sony has announced additional ULT Tower party speakers, expanding its range of high-powered portable audio products with models starting at $450. The new speakers are built for party use and can be chained together through Auracast, as first reported by Engadget.
The announcement gives Sony a lower entry price in the ULT Tower family. That line has focused on powerful speakers intended to fill larger spaces, and the $450 starting point broadens the range without changing its core party-oriented positioning.
Auracast adds a way to spread one audio stream
Auracast is a Bluetooth broadcasting feature that distributes audio from one source to multiple compatible devices. In this case, it allows the new ULT Tower units to operate as a linked group rather than requiring each speaker to play independently.
That matters for people setting up sound across more than one part of a home, venue, or outdoor gathering. A single Bluetooth broadcast can keep compatible speakers on the same audio feed, while individual units can be placed where more volume is needed.
The capability also puts Bluetooth compatibility at the center of the setup. Auracast support has to exist on the devices involved, so buyers looking to build a multi-speaker system will need to confirm that their selected ULT Tower models can receive the broadcast.
The lower price changes the lineup’s entry point
At $450, the new starting price creates a more defined way into Sony’s party speaker range. The ULT Tower branding is associated with high-powered audio, and the addition suggests Sony is offering more options within that category while retaining features aimed at larger group listening.
For consumers, the practical value depends on whether they want one speaker or a system that can grow over time. Auracast gives the range a shared-audio option that can be useful when a single unit does not cover the desired area.
Sony has not provided the specific model names or technical specifications for the newly announced products. Release dates and regional availability also remain unconfirmed, along with which individual models support Auracast and the maximum number of speakers that can be linked in a broadcast.
This article was produced with AI assistance from multi-source reporting and is published under our editorial standards.
