OpenAI is rolling out virtual clothing try-ons and a Favorites library within ChatGPT’s shopping tools. The additions let people use their own photos to generate images showing clothing or accessories on themselves, then save selected items for later.
The update places image creation directly inside product discovery, as first reported by Engadget. ChatGPT generates the try-on images with OpenAI’s latest model, while saved listings are collected in a dedicated Favorites library.
ChatGPT expands from finding items to visualizing them
The feature gives users a way to see an AI-generated representation of how an item could look using a personal photograph. It covers clothing and accessories, extending ChatGPT’s existing shopping capabilities into a more visual part of the purchase process.
That matters because OpenAI is putting its image-generation technology at a point where shoppers decide what to explore or buy. Product discovery often depends on a listing photo that shows an item on a model or in isolation. A personalized preview can give people another reference point while they compare options in the chatbot.
The Favorites library also gives the shopping experience some continuity. Someone can keep items they want to revisit instead of repeating a search or asking ChatGPT to surface the same results again. That makes the assistant useful across a longer shopping session, particularly when users are comparing several pieces of clothing or accessories.
Key rollout details remain unclear
OpenAI has not identified the specific model version behind the generated images, nor has it provided a rollout timetable or said where the tools will be available. The company also has not specified which retailers or individual items are included, or which types of accessories the virtual try-on system supports.
This article was produced with AI assistance from multi-source reporting and is published under our editorial standards.
