What would the technology world without companies getting sued left and right? And when it comes to suing Apple is right up there. Only this time they’ve been on the receiving end of it. We recently saw how damage was avoided when they settled the case with SBB regarding the Swiss clock design. Now they’re getting sued over the use of Retina Display picture on the MacBook Pro.
The picture shown above was captured by Swiss photographer Sabine Liewald. According to the artist she only gave Apple permission to use the image ”comping” (or layout) purposes only. Naturally she wasn’t too pleased when she saw it plastered all over the advertisements of the new Retina Display MacBook Pro. It was also used during the keynote where the laptop was unveiled. And now she’s not only suing Apple for wrongful use of her copyright image, but wants a slice of Apple’s profit which she claims had a little to do with her picture in the advertisements.
Apple has not yet responded but it will certainly be interesting to see how this pans out. It’s not a open and shut case as the Swiss clock design, or at least not a case where the prosecutor is going to sit back and take the fall.