Jay-Z will headline the Apple Music halftime performance at Super Bowl LXI on February 14, 2027, the NFL and Apple have announced. The game will take place at SoFi Stadium in the Los Angeles area, with ABC and ESPN expected to broadcast it in the United States, as first reported by 9to5Mac.
The booking puts Jay-Z at the center of one of American television’s largest annual live events. It also gives the 2027 program a Valentine’s Day date, since Super Bowl Sunday falls on February 14 that year.
Apple Music continues its Super Bowl sponsorship run
Apple Music has sponsored the halftime slot since 2022, when the NFL shifted the partnership to Apple’s streaming service. The deal has turned the performance into a prominent piece of Apple Music’s public branding during the football season’s final game.
Previous headliners during the Apple Music era have included Rihanna, Kendrick Lamar and Bad Bunny. Adding Jay-Z keeps the sponsor associated with major music acts while tying its name to a broadcast that reaches viewers who may not otherwise use the service.
The choice also carries added weight because the halftime segment is a fixed part of the Super Bowl viewing experience rather than a separate concert or app-only event. Apple Music’s branding sits alongside the NFL’s broadcast, giving the company a recurring national showcase that began five years before the 2027 game.
The broadcast schedule has yet to be set
Halftime programming typically airs between roughly 8:00 p.m. and 8:15 p.m. Eastern Time, though the precise start depends on the pace of the game. The NFL and Apple have not said whether other artists will join Jay-Z, and they have not confirmed an exact start time for the performance.
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