Sony Computer Entertainment America or SCEA for short has finally signed up with New York based advertising firm Bartle, Bogle, Hegarty (BBH for short) replacing Deutsch, which is the firm responsible for the highly successful Kevin Butler and “Michael” campaigns. And after the whole Wii – Bridgestone fiasco, I doubt we’ll be seeing the VP of everything in future Sony ads.
“All of the participating agencies, 180LA, Anomaly, BBH New York and Deutsch presented outstanding ideas during the process,” said Guy Longworth , SVP, PlayStation Brand Marketing at SCEA. “But after careful consideration, BBH New York is the best partner for our business.” via GamesIndustry.biz
BBH has worked with brands like Audi, Vodafone, Levi Straus, British Airways, Johnnie Walker, Omo/Persil and Axe/Lynx so they have ample experience but only time will tell if they’ll be able to satisfy the gaming community.
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By the timing of it, looks like BBH will be responsible for all adverts of the rumored Playstation 4 console expected to be announced at Sony’s 20th February Playstation conference.
Did you like the Kevin Butler and “Michael” ads? Let us know in the comments below.
