As the title suggests, Mass Effect 3 will be going to space! Not the same way you’re thinking though.
EA will be launching weather balloons carrying copies of Mass Effect 3. These weather balloons will be launched from New York, San Francisco, Las Vegas, Berlin, London and Paris. Each balloon will be equipped with a GPS device, allowing fans to check the progress of the balloon from the official Mass Effect website. As soon as the balloons land, people will be able to grab a copy of Mass Effect 3 a week before it’s release.
Via: OXCGN
What do you think of this marketing strategy? Let me know in the comments below!
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