Apple is eliminating more than 200 positions across its Vision Pro, Siri, artificial-intelligence and software organizations. The reductions include roughly 100 roles in the Vision Products Group and about 100 more across Siri and software teams.
The company is also reorganizing those groups and creating new jobs related to Siri’s AI work, according to reports from The Verge and 9to5Mac. Affected staff can apply for other roles inside Apple, which said the changes aim to improve customer experiences and include newly created positions.
Vision Pro gaming and video work face the deepest changes
The Cupertino company is substantially reducing the group responsible for games on Vision Pro. It is also shrinking the team that makes immersive video for the headset, a format that has served as a prominent showcase for the device’s spatial-video capabilities.
Apple plans to make fewer immersive productions internally and rely more heavily on third-party 3D content. That shift carries a financial rationale: the company’s immersive-video projects reportedly cost millions of dollars to produce, while Vision Pro launched in early 2024 at a starting price of $3,499.
The restructuring changes how Apple supports its spatial headset
Employees in the Vision Products Group were told that Vision Pro and visionOS remain active projects. Still, the cuts show Apple is adjusting the product effort around reported customer use, with less internal spending on games and premium video production.
That matters because the headset’s software catalog and immersive media have been central to its appeal at a price far above conventional consumer devices. Moving content work to outside studios could widen the available catalog if creators participate, while giving Apple tighter control over the cost of producing programming for a still-young platform.
Apple has not publicly detailed the affected jobs or their locations, and the reported total remains approximate because the split between Siri, AI and software roles is unclear. It is also unknown which immersive-video projects will continue, while the timing and scope of any future Apple smart-glasses product remain unconfirmed.
