When Tim Cook claimed that Apple is doubling down on secrecy, apparently that didn’t apply to the iPad mini. Rumours of this iPad mini have been flying high for a few months but now that the dust has settled on the iPhone 5 launch, recently they’ve become stronger with realistic claims.
Now Wall Street Journal is claiming that reports have come in about a possibility of Apple ordering nearly 10 million units of iPad mini. This is only a week after WSJ reported that production has already begun. The expected release date for iPad mini is in the 2nd or 3rd week of October. Apple is suppose to send invitations on the 10th of this month. We’re already in the 2nd week so for all we know we might get to see the actual product in flesh in less than a week.
With 10 million units it looks as if Apple is confident of initial preorders and sales. It will however face very tough competition from Android tablets like the new Kindle Fire HD and Google Nexus 7. It will all come down to what kind of hardware Apple packs in the iPad mini and most importantly, how they price it.