Cowen & Company analyst Doug Creutz claims that GTA V has sold over 15 million units so far and is on a projected course to clear 25 million units sold by the end of this year.
Below is the research note he sent to investor (via CVG)
Based on the $1B three-day figure Take-Two disclosed, we believe the game has already sold through at least 15MM units.
For a game to sell 60% of its first year units in just three days would be abnormally high; we estimate that Call of Duty sells about 45-50% of its first year units in its first week at retail.
However, for now we are assuming that GTA 5 sales will be extremely front-loaded due to high gamer anticipation, and will also have a shorter sales tail given the launch of next-gen consoles in November.
GTA V broke all records this month by becoming the fastest selling video gamer ever, beating previous record holder Call of Duty: Black Ops.
Have you bought the game yet? Let us know what you think of it in the comments below.