Saber adds AI disclosure after CEO apologises to writer

Saber adds AI disclosure after CEO apologises to writer

Saber Interactive has added an artificial-intelligence disclosure to the Steam page for Rideshare Simulator, following CEO Matthew Karch’s apology to former writer Stella Sacco. The change came after the game became available to wishlist on July 30, according to reports from GamesIndustry.biz and Eurogamer.

Karch triggered a public dispute when he said he would have been happy to replace Sacco with AI. He apologised after that remark drew attention to allegations that a writer working on the project lost their role in favour of AI-generated copy.

The Steam notice followed a public dispute

The Steam listing initially carried no such notice when it went live. Saber added the disclosure only after the argument between Karch and Sacco became public, connecting the store page directly to questions over the publisher’s use of automated writing tools.

The sequence matters because prospective players could add the game to their wishlists from July 30 without the notice now shown on its store page. For a title still in its wishlist phase, that page provides an early public account of its development and content before release.

Adding a disclosure after the listing appeared also places the dispute over creative labour alongside the game’s early marketing. It gives readers evaluating the project a reason to examine how the publisher describes its writing and promotional material.

Key details about the disclosure remain unclear

It remains unconfirmed whether Sacco was formally dismissed because of AI use, what the newly added notice says, or how broadly it applies. The available reporting does not establish whether generated material appeared in the game, its Steam copy, or both, and it does not specify when Karch apologised. Reports also use two names for the project: Rideshare Simulator and Rideshare Stimulator.

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