Looks like Activision isn’t done with Call of Duty on normal gaming devices yet, they want to expand to mobile devices too. Talking at the DMW Games conference, Activision’s Senior Director of Global Digital and Mobile sales Jon Estanislao talked in detail about the Call of Duty franchise and their focus on mobile devices.
Recently Activison has been behind the curve from it’s competitors regarding their focus on mobile and Call of Duty. They currently only have the Call of Duty Zombies game available on iOS and Android which isn’t that impressive to begin with.
Going forward for us, how do we really take that Call of Duty experience, what is the essence of it? These kinds of grandiose, immerse experiences–how do we move that to mobile or tablet? From a development perspective, we’re investing a lot more in understanding how to marry that together with how customers expect to play on those devices,
We’re definitely looking to reach out to our core audience and engage them beyond their TV or PC and then give them new experiences around Call of Duty that are unique for that device.
Sure sounds impressive, ready to take your Call of Duty on the go guys?