When it comes to smartphones, or more specifically Android, Samsung rules the world with HTC following. There is however another brand LG that is striving very hard to get a share of the pie. LG as a whole is a very successful company when it comes to consumer products. Their LCDs and various other products are very popular through out the world. However the smartphone arm of the company has been struggling lately. LG was the first company in the world to come out with a dual-core powered smartphone, Optimus 2x. Software and hardware issues with the phone meant it never really took off.
Now with their recently announced Optimus 4x LG hopes to have a change in fortune. One smartphone will not do that though, the company chairman has realised. This yet unannounced phone from LG will pack in the same quad-core CPU that powers the Optimus 4x. This new phone will swap the mediocre 8MP camera with a new 10MP shooter.
This is suppose to be the be all and end all phone for LG for 2012 which is why the phone is in development with direct input from the chairman, who is reported to be quite dissatisfied with LG’s performance in the smartphone race.
Of course specs alone don’t make a phone. LG is notorious for delayed updates and buggy software. If they hope to compete with HTC and Samsung they need to sort out those issues as well. In addition to this LG needs a ‘wow’ factor in their phones. LG is still a niche company when it comes to smartphones, and simply producing phones with the same feature set as popular phones will not be enough.
Will this unannounced phone be what LG needs for a change in fortune? I guess we’ll have to wait and find out.